In the book ‘The Right It,’ Alberto Savoiabeautifully explains pretotyping and the different techniques of pretotypingthat can be used to validate your ideas even before creating a prototype. Byconverting your assumptions to a testable hypothesis which he calls as theMarket Engagement Hypothesis (MEH) and further simplifying them by Hyperzooming,you can practically test your idea using one or more pretotyping techniques. Thesetechniques are very powerful in determining if your ideas are the Right It ornot based on actual data received from the market.